Concept project
Architecture practice identity
A concept identity and portfolio site for a small architecture practice.
This is a concept project. It has no client and no results.
The brief
Take a small practice whose work is good and whose identity is a default font and a scanned stamp. The brief: a mark and a portfolio site that lets the buildings lead, and that local clients can find.
What we assumed
- Two partners
- About twelve projects worth showing
- Most clients are private and local
- Photographs exist for each project
Our approach
Let the drawings lead.
Three decisions
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The mark is a plan view, simplified.
A line drawing taken from how a wall is drawn on paper. It reads at stamp size and on a site header.
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Projects are organised by type and place.
A visitor searching for "extension in Strasbourg" should land on a project of that kind.
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One photograph, large.
Each project page opens with a single big image and short text. Detail comes after.
Other concepts
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